Veronika Kuznetsova

Veronika Kuznetsova

Director, Innovation & Strategy at UBS Evolve

In her role as Director at UBS Evolve, Veronika is responsible for facilitating and advising on internal innovation initiatives, sourcing & partnering with external fintech solutions, and identifying investment opportunities for future growth.

Before joining UBS, she was helping Grab Financial execute on their SuperApp strategy and DigiBank ambitions by leading the Product Development for a new Wealth Management Platform called GrabInvest (through acquisition of B2B startup Bento Invest) and preparing the product launch of their first micro-investment proposition, recently launched for app users
in Singapore.

She also spent 8 years at HSBC working on various Digital Strategy projects and ran a dedicated FinTech Accelerator program in Hong Kong called SuperCharger, helping startups find new Product-Market fit, partner with large corporates, raise Venture Capital funding and scale their businesses across Asia.

Her passion is around helping people develop and improve their financial literacy, adapt to the digital age of managing their finances through savings and investments, and in that way take control of their life plans and their future.

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