Jen Flowers

Jen Flowers

Head of Asia Partnerships & Innovation, WPB, HSBC 

An advocate for design thinking, Jen leads Partnership Development & Innovation in Asia for HSBC Wealth and Personal Banking. She has 18 years in the professional services business focused on business development, market strategy, client relationships, and building new services and products across digital, data, customer, and emerging technology.

Currently, she is leading a team in Asia looking at how partnerships help bring digital-led innovation to HSBC’s core business as well as push the boundaries of how they operate. Jen’s customer-led approach to deliver business results includes surfacing services across digital platforms to create relevance, opportunity, new products, and entirely new businesses whilst building new distribution for existing products and services.

A mother of two, she was raised in Hong Kong and speaks conversational Mandarin. She is one of the founders and chair for both TEDxShanghai (2011-2016) and TEDxTinHauWomen. (2017-2021) She is a frequent speaker on innovation, digital transformation, team culture, design thinking, and women empowerment.


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